Today Walkers has announced a new ambition that by 2025, half of our snacks sales will come from products that do not classify as high in fat, salt or sugar (HFSS)* or from products sold in portions of 100 calories or less.
Image: Jason Richards. Credit: PepsiCo
Building on our leadership for innovation, we’re investing £35 million over the next three years to reformulate or launch new products that do not classify as HFSS.
We’re aiming for these to make up 30% of our sales, and we’re also targeting an additional 20% of our sales to come from snacks sold in portions of 100 calories or less per packet.
We’re already making great progress. In the last month, we launched Walkers 45% Less Salt**, our first non-HFSS potato crisp range with nearly half the salt of regular crisps and the same great flavour.
This builds on our long track record of bringing new, healthier products to crisp and snack lovers in the UK. For the past 15 years, Walkers has led the way among snacks manufacturers in reformulation, reducing saturated fat by 70% and reducing salt by between 25% and 50% across the range.
Now, a number of reformulated non-HFSS Walkers snacks products will start to hit supermarket shelves in the coming months, including the entire range of Walkers Baked, Doritos Dippers and Popworks, with more to come in the future.
Our experts based in Beaumont Park, Walkers’ R&D centre in Leicester, will lead this innovation, developing techniques and processes to reduce saturated fat and salt content without impacting flavour and taste.
Our dedication to inspiring customers to make positive choices forms part of PepsiCo Positive, the company’s strategic end-to-end transformation plan with health and sustainability at the centre.
“This is a significant milestone in our long-term commitment to provide smart snacking choices, without compromising on taste. We’ve been making changes to our portfolio over many years, but now is the time for even bolder action.
“We have set ourselves the ambitious goal of a 50% sales target for non-HFSS or lower calorie snacks. We’ve got a long way to go from where we are now, but we’re determined to make this happen. Thanks to our R&D and nutrition experts, I’m confident that people up and down the country will enjoy these new products as much as their old favourites.”
JASON RICHARDS
GENERAL MANAGER, PEPSICO UK & IRELAND
Source: Company Press Release