Pop-Tarts Introduces Prop-Tarts, the Ultimate Fan Engagement Platform for the First Pop-Tarts Bowl Game
Join the Crazy Good fun at the Pop-Tarts Bowl by making your own Prop-Tart predictions. Image: Kellanova
Pop-Tarts Introduces Prop-Tarts, the Ultimate Fan Engagement Platform for the First Pop-Tarts Bowl Game
When North Carolina State faces off against Kansas State in Orlando at the highly-anticipated Pop-Tarts Bowl, the Crazy Good action will extend far beyond the matchup on the field. Pop-Tarts® is putting a whopping 1 million pastries* on the line to give fans even more reason to tune into the game. Introducing Prop-Tarts, an interactive experience to test just how Crazy Good your intuition is when predicting non-game related moments throughout the Pop-Tarts Bowl. With Prop-Tarts, fans can guess What will be dumped on the winning coach’s head? and Who will take the first bite of the first-ever Edible Mascot?. Because when Pop-Tarts tackles College Football, no rituals are safe from Crazy Good flavor.
“Pop-Tarts fans love to debate everything, from their favorite flavor to whether or not to toast. Since our announcement last week, fans have been debating all the ways the first-ever Edible Mascot will come to life at the Pop-Tarts Bowl,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “Prop-Tarts allows fans to get even more immersed in the Crazy Good action and rewards their passion with our iconic pastries to enjoy as the ultimate game day snack.”
Starting today, fans can visit Prop-Tarts.com to participate and lock in their predictions for what Crazy Goodness will go down on game day. For each correct prediction, fans will have the opportunity to receive free Pop-Tarts. But they must act fast! The sooner predictions are submitted, the greater the opportunity there is to receive free Pop-Tarts, should the predictions be correct. There is no purchase necessary and full terms can be found here.
Fans can make predictions until 5 p.m. ET on Thursday, December 28 – 45 minutes before the game kicks off on ESPN. Real-time results will be live on Prop-Tarts.com, and winners will be notified via email if they are among the first to enter a prediction that hits the mark.
For fans in attendance, Pop-Tarts is bringing inventive flavors to game-day snacks and incorporating the beloved pastries into classic college football concessions that can be enjoyed at Camping World Stadium or replicated at home. Introducing Pop-Tart Banana Pudding, an End Zone Celebration Pop-Tart Cheesecake, a Pop-Tart Ice Cream Sundae and even Pop-Tarts Popcorn. Just outside the stadium, the Pop-Tarts Bowl Fan Fest will be packed with so much Crazy Good fun, it’s sure to be just as memorable as the game itself.
To stay in-the-know on all things Pop-Tarts, follow @PopTartsUS on Instagram, @PopTarts on TikTok and @PopTartsBowl on your favorite social media platform.
Source: Company Press Release