The world's number one cookie has landed at Doha's Hamad International Airport (HIA), with the opening of the first permanent OREO Café outside of the USA and first in an airport.
Caption: OreoHero Image: multivu
The world’s number one cookie has landed at Doha’s Hamad International Airport (HIA), with the opening of the first permanent OREO Café outside of the USA and first in an airport.
The 116sqm café in the new North Node is delighting travelers with a delicious selection of sweet inventions including OREO milkshakes, muffins and cheesecakes and a comprehensive savory food and beverage menu, while chefs create unique treats live at the café’s OREO Creations Bar.
The bespoke café concept features the OREO brand’s electric signature blue, white and black, attracting transiting passengers with giant OREO furniture, digital walls and a retail area.
Creating even more excitement, Mondelez and Qatar Duty Free (QDF) ran an integrated marketing campaign, including a Qatar Airways in-flight video during October and high visibility throughout the airport. Mondelez also delivered a high-performing social media campaign featuring playful creative assets and rich culinary imagery.
To celebrate OREO Day, the partners ran an airport takeover at HIA on March 6th with an end-to-end screen digital campaign across over 800 screens.
Source: Company Press Release