White Paper

Getting better with age

November 14, 2018

Across the globe, consumers are increasingly recognising the importance of leading an active and healthy lifestyle to help maintain mobility as they age. As such, many are taking a more proactive approach to healthy ageing to address diverse issues, from cardiovascular concerns to bone and joint health. Juliana Erickson, a senior category marketing manager of consumer health and nutrition at Lonza, explores the changing requirements of the market and explains how manufacturers can use science-backed solutions to meet evolving consumer demands.

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