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Across the globe, consumers are increasingly recognising the importance of leading an active and healthy lifestyle to help maintain mobility as they age. As such, many are taking a more proactive approach to healthy ageing to address diverse issues, from cardiovascular concerns to bone and joint health. Juliana Erickson, a senior category marketing manager of consumer health and nutrition at Lonza, explores the changing requirements of the market and explains how manufacturers can use science-backed solutions to meet evolving consumer demands.
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