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Home » pressreleases » RIMFROST wins prestigious NuW Excellence Award



RIMFROST wins prestigious NuW Excellence Award

RIMFROST wins prestigious NuW Excellence Award

Fosnavåg, Norway – 14 November 2012

The RIMFROST KRILL COLLECTION has won the prestigious NuW Excellence Award in the Marketing and Positioning Initiative of the Year category as part of the Health Ingredients Europe exhibition.

The awards are organised in conjunction with the Health Ingredient Europe exhibition by UBM (the show organiser) and seek to recognise individuals and businesses for their exemplary work and contribution to the industry. A leading panel of industry experts, who evaluated each entry’s ability to demonstrate product claims and drive innovation judged the awards. Sales and Marketing Director Even T. Remøy explains the importance of the competition: "The NuW Excellence Awards were handed out for the first time now, and we believe that it will be recognized throughout our industry and beyond as an acknowledgement of an innovative business idea. The industry experts judging the competition offer a broad and extensive background with which to review entries, and we are honoured to have fielded our products in this contest."

Differentiated from the rest

The judges of the NuW Excellence Awards were looking for creative products to stand out from the competition with clear differentiators based on the category upon which the product was entered. The judges emphasised that it is increasingly important that ingredient manufacturers consider the consumer better in their branding and marketing.

The product concept of the RIMFROST KRILL COLLECTION won praise from the judging panel for having the ambition to tell its story with total openness and with a clear understanding of both health and responsibility aspects of its industry. RIMFROST offers a truly natural product that comes directly from the pristine Antarctic Ocean and is minimally processed to maintain its intrinsic values. The strict regulations and Friend of the Sea certification give transparency and traceability to the RIMFROST KRILL COLLECTION while the authenticity and wholesomeness is maintained through the patented on-board processing technology.

Living the story

The NuW awards have offered confirmation that not only is the product concept sound but the company is actually living the story communicated through the marketing. Managing Director of Olympic Seafood AS Bjørnar Kleiven: "We are extremely pleased and truly honoured to have won this award as it reaffirms our efforts are being successful to develop and deliver exceptional products. Our Norwegian roots are firmly ingrained in maritime tradition, and we are very pleased that the products we offer are being recognised at face value for what they are: innovative, authentic and purely krill!"

The RIMFROST KRILL COLLECTION is comprised of RIMFROST GENUINE Antarctic krill meal, RIMFROST PRISTINE Antarctic krill powder, and RIMFROST SUBLIME Antarctic krill oil. The key characteristics of the collection the judges took into consideration are:


  • All ingredients are minimally and gently processed to preserve the krill’s original nutritional values and to keep everything as it is in krill.
  • All products are high in marine omega-3 phospholipids and antioxidant astaxanthin. Pristine and Genuine also contain krill protein.
  • Wide application areas: unlike the narrow application area for krill oils (soft gels), the RIMFROST KRILL COLLECTION is easy to apply to a wide range of product formats.


Olympic Seafood AS focuses exclusively on Antarctic krill ingredients for consumer applications. The flagship brand, the RIMFROST KRILL COLLECTION is comprised of Antarctic krill meal, powder and oil. Olympic Seafood takes great pride in its specialized krill-collecting vessel, ‘Juvel’, which operates on the Antarctic Ocean. ‘Juvel’ aims for low emissions, low energy use and low climate impact. The proprietary technology on-board allows minimal and rapid processing to safeguard the natural and intrinsic goodness of krill. The vessel is certified by Friend of the Sea and can guarantee 100% traceability.

For additional information, please contact:

Even T. Remøy
Sales & Marketing Director
Olympic Seafood AS
Mobile: +47 913 89 300
Email: even.remoy@olympic.no

Patricia Wiklund, Press Contact
Mobile: +358 40 8228 848
Email: rimfrost@invenire.fi