Press
Release

Olympic Seafood AS announces ECO-COLLECTING

Olympic Seafood AS announces ECO-COLLECTING™

Fosnavåg, Norway – March 12th, 2013

Norwegian Antarctic krill ingredient company Olympic Seafood AS, introduces ECO-COLLECTING™ to the RIMFROST KRILL COLLECTION brand.

Olympic Seafood AS is pleased to announce the ECO-COLLECTING initiative that embodies the ecological stewardship surrounding production of the RIMFROST KRILL COLLECTION. Through the ECO-COLLECTING™ approach, commerce, technology and ecology are combined. The aim is to ensure catching krill does not affect the ecosystem negatively and that the industry as a whole operates responsibly. With the ECO-COLLECTING approach, Olympic Seafood sets an example.

While the approach has been in place since Olympic Seafood began krill operations, the new ECO-COLLECTING trademark seeks to better communicate the efforts put forth to responsibly produce the RIMFROST KRILL COLLECTION. The ECO-COLLECTING approach reflects Olympic’s underlying respect for krill born out of their Norwegian fishing traditions.

The ECO-COLLECTING approach follows the strict guidelines for krill fisheries in the Antarctic waters set out by the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR). CCAMLR monitors and controls all krilling activity in the Antarctic with a system of independent on-board observers who are always present to ensure compliance. CCAMLR knows exactly how much krill is caught, where, and when.

Complete 100% traceability of the krill is confirmed with the ECO-COLLECTING approach, which is also Friend of the Sea certified. Friend of the Sea is a non-governmental organization that works to conserve marine habitat and its resources.

Critical to the success of Olympic’s ECO-COLLECTING approach is the cutting edge technology onboard their ship ‘Juvel’ that is the newest krilling vessel on the seas. Juvel aims for low emissions, low energy use and low climate impact. Juvel utilizes acoustic sonar technology to precisely locate the krill enabling short trawl times and accurate collection. Only small quantities are needed and collection only occurs for immediate processing, and therefore no krill gets spoiled and goes to waste. The rapid enzymatic processing onboard swiftly preserves the intrinsic goodness of krill.

As part of their ECO-COLLECTING approach, Olympic Seafood hosts research expeditions to the Antarctic every second year to study various aspects of the ecosystem. In addition, during normal krill collecting voyages, the Juvel collects data and reports wildlife sightings and other useful observations to CCAMLR and research institutions in order to better understand the complex ecosystem of the Antarctic.

RIMFROST KRILL COLLECTION from Olympic Seafood AS

Olympic Seafood AS focuses exclusively on Antarctic krill ingredients for consumer applications. The flagship brand, the RIMFROST KRILL COLLECTION is comprised of Antarctic krill meal, powder and oil. Olympic Seafood takes great pride in its specialized krill-collecting vessel, ‘Juvel’, which operates on the Antarctic Ocean. ‘Juvel’ aims for low emissions, low energy use and low climate impact. The proprietary technology on-board allows minimal and rapid processing to safeguard the natural and intrinsic goodness of
# # #

For additional information, please contact:

Even T. Remøy
Sales & Marketing Director
Olympic Seafood AS
Mobile: +47 913 89 300
Email: even.remoy@olympic.no
Patricia Wiklund, Press Contact
Mobile: +358 40 8228 848
Email: rimfrost@invenire.fi
www.rimfrostkrill.com
cleardifference@rimfrostkrill.com