After the triumph of two internationally renowned accolades in 2015, the GOOD DESIGN™ Award and the Red Dot Award: Product Design 2015, Haselmeier has now also been crowned winner of the prestigious German Brand Award 2016.
Established at the behest of the German Bundestag more than 60 years ago, the German Design Council nowadays represents international design and brand activity in Germany with the German Brand Award. The aim of the award is to discover groundbreaking brands and brand makers and to champion these through a prize competition. Following a particularly rigorous nomination process, an expert panel of judges distinguishes companies who have made a name for themselves by virtue of their impressive brand expertise. For many years Haselmeier has been internationally recognized for its innovative ideas and qualitative excellence in the medical technical field. The company philosophy also embraces a complex brand management that has contributed to the success of Haselmeier over the years.
In December 2015, the German Design Council wrote to Haselmeier with the following: "An outstanding example in your industry, your brand represents a unique contribution to the German brand and corporate landscape. You have therefore been nominated by the committees of the German Design Council and the German Brand Institute to take part in the German Brand Award 2016 – Industry Excellence in Branding.
The nomination itself is also a distinction as only outstanding brands are given the opportunity to participate in the German Brand Award competition. So, it is all the more gratifying that the Haselmeier Brand was able to prevail against the other high-calibre competitors by winning the German Brand Award 2016. The award will be formally presented at an award ceremony in Berlin on 16 June 2016.