Melatonin is naturally produced in the brain to guide the circadian rhythm, or sleep cycle, where the brain is signalled by the darkness to produce melatonin indicating the time to sleep
Image: New Natrol Kids Melatonin products are specially formulated for children to help them fall asleep faster and stay asleep longer. Photo: Courtesy of Business Wire.
Natrol, a US-based vitamins and supplements manufacturer, announced the launch of Natrol Kids Melatonin, a safe, drug-free and non-habit forming option for children to get the required sleep.
Natrol said that transition from summer routines to back-to-school schedules may result in difficulty for some children to get into a healthy sleep routine.
In addition, healthy, consistent sleep for kids is the most important factor in children’s development, and increasing sleep problems may cause challenges, including poor concentration, irritability, obesity, anxiety, and poor school performance.
Natrol marketing director Michelle Baron said: “As a mom of three, I know how difficult it is when kids can’t sleep. That’s why we created Natrol Kids Melatonin.
“As the #1 brand of melatonin^ and manufacturer of science-based, high-quality products, we wanted to give parents a solution they could be confident in so that the whole family – kids as well as adults – can experience the benefit of a Natrol Night.”
The National Sleep Foundation recommends healthy sleep for children
Natrol said that it has formulated its non-GMO and vegetarian Kids Melatonin products, free of artificial colours, flavours and preservatives, to help children fall asleep faster and stay asleep longer.
In addition, the company works with experts in sleep research and develops their products to be safe and effective. Its Kids Melatonin, offered in two variants, Fast Dissolve and Gummies, is indicated for children with age four and above.
Fast Dissolve is a natural strawberry-flavoured fast-dissolving, easy to take tablets, providing 1mg of melatonin and 1mg of calming lemon balm. Gummies are berry-flavoured gummy providing 1mg of melatonin.
Melatonin is naturally produced in the brain to guide the circadian rhythm, or sleep cycle, where the brain is signalled by the darkness to produce melatonin indicating the time to sleep. The body maintains high melatonin levels in the night until the light signals the brain to stop melatonin production.
Changes in routine, seasonal time changes, strenuous activity or screen time before bed constitute the factors affecting melatonin production.