|Programmes like the Dubai Fitness Challenge encourage people to be more active on a daily basis. This is a positive change, but more can be done – especially in the healthcare sector.|Misdiagnosis could be attributed to the belief that obesity is a lifestyle choice. In fact, air pollution, using plastic and many other extraneous factors are related to weight gain.|Dr Nadia Ahmad is an internal and obesity medicine specialist at Armada Medical Centre. The Dubai-based physician focuses on science and evidencebased treatments, and is the founding director of the Obesity Medicine Institute. She also works as a senior obesity solutions advisor at Ethicon.